Retail bread

Roxane Danset just brought to my attention this interesting and somehow almost scary new way of marketing. I can easily imagine Fast Retailing's marketing director searching for a way to get Uniqlo into the average Parisian's life and home. And yes, the baguette is the answer, pretty cliche but effective.

1 comment:

  1. they might start advertising on toilet paper. just to make sure you get the message.