Pink Moon - Calla Fall 10

Canadian born Calla Haynes launch Calla, a relaxed luxury label with strong print designs, for last Spring Summer 10 collections. For Fall 10 the prints, foundation of all Calla collections, came from textures found in abstract paintings, landscapes and more specifically from photographs of Flamingo feathers used on silk chiffon, stretch cotton, twills and jerseys for a series of bustier dresses, geometrical tops and skirts. The pale color palette keeps the collection in the continuity of Haynes work for the past season and even beyond when collaborating with Theyskens for the likes of Rochas or Ricci, a modern nostalgic look, a young cold beauty, body conscious but not constraining, a little lolita but never just cute and naive, a collection of charming contrasts.

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